Not any clothes but MY clothes
QU DESIGN
A project under Design Studio 2 at the University of Colorado Denver. This project was to create any brand and to push its logo and the brand identity.
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A clothing company designed to create your desired outfit with quality and design.
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Money and clothing donations to those in need will be one of the priorities of the company. Giving back to the community, we have established a small group of designers to mentor students chasing their careers.
THE PROCESS
THE START
Qu was one of the two names it came down to after having brainstormed and researched 750+ words to describe a clothing industry. Discussing with colleagues and with much thought, the final decision was "Qu".
THE LOGO
Sketches after sketches. The rough creative process began to start. Thinking over and over, asking for advice from colleagues, Â and getting feedback was frustrating and difficult.
THE FINISH
As final decisions came to an end, the brand identity as well as the brand visuals were to be established and polished. Photography was only a part of the visual aspect. Clothing as well as the model needed to fit the identity of the brand.
OUTFITS
Ideas put together
